Dr. Li is an Assistant Professor, joining the department of Retailing and Tourism Management in August, 2022. She has a PhD in Textile and Apparel Management and a M.S in Statistics from the University of Missouri.

Her research interests encompass fashion informatics and big data analytics in the global textile and apparel supply chain, including omnichannel retailing study, inclusive fashion and fashion sustainability, through the innovative computational approaches and other qualitative / quantitative methods. Dr. Li has published her research in many top peer-reviewed journals and proceedings, including Clothing and Textiles Research Journal, Sustainability, etc.  She is also an active member of professional conferences, such as International Textile and Apparel Association (ITAA).

Research

• Omnichannel retailing strategy
• Sustainable fashion
• Digital innovations in fashion retailing

Certifications 

• Online Teaching Certification, University of Missouri  
• Intro to Cloud Computing with R in Google Cloud and Amazon Web Service short course, University of Missouri
• An Introduction to Interactive Programming in Python, Coursera Verified Certificates 
• The Power of Microeconomics: Economic Principles in the Real World, Coursera Verified Certificates 
• Finance for Non-Financial Professionals, Coursera Verified Certificates