Students enrolled in the University of Kentucky Hospitality Revenue Management course, take the industry recognized Certification in Hotel Industry Analytics (CHIA) exam.

The certification is the only hotel-related credential focused on analytics.  Jointly offered by STR and AHLEI, and endorsed by the Institute of Hospitality, the CHIA has been awarded to professors and industry professionals globally.  Students will be able to use the "CHIA" designation after their names. The CHIA will also count toward continuing education for other AHLEI certifications.